Why book Tony?

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Reasons why people LOVE working with Tony


Practical and Actionable

With over 25 years of success in sales, Tony can articulate everything he has learned into real world, practical and implementable techniques. Tony teaches sales professionals to turn on their ‘Opportunity Antennae’ and create opportunities out of nowhere. Tony doesn’t just practice what he preaches, he demonstrates what he teaches, by making LIVE sales calls on stage to the audiences’ ideal prospects.



Tony does everything to ensure he delivers the best presentation on the day, so the organiser can relax and has peace of mind that the event will run smoothly. Tony always makes the organiser aware the second he arrives onsite and is always early.



Having written 5 books on sales, the first an Amazon best seller for telemarketing, Tony is a genuine expert in the art of selling. He has now helped over 36,000 sales professionals across 60+ industries, demonstrating his ability to transfer his knowledge across multi verticals.


Not just a speaker

As well as delivering a 45-minute keynote, Tony can MC your conference, can facilitate a panel and can deliver a masterclass on a variety of subjects.

Jan Jakobsen

Today we had Tony Morris inspiring us all on how to become Killer Salespeople, to engage with customers and meet their needs

Jan Jakobsen – Head of Flight Sales and Airshoppen at Thomas Cook
Chris Allen

I am very happy to recommend Tony to any other professional businesses, but obviously not the lawyers

Chris Allen – Managing Partner at Blacks Solicitors


Tony has designed 4 keynotes, which can be developed into a bespoke half day masterclass. They are as follows:

Killer Sales: Inside the mind of a Serial Seller

What do the top 1% of sales people in the world do differently, to have an unfair advantage over their peers?

What's your Tomato Soup

Helping leaders think creatively about their business and opportunities that are staring them right in their face

Do you believe in the tooth fairy?

Customer Service is no longer enough;
How do you raise the service bar to a different level?

The Two Tony’s: S.P.E.A.K U.P about mental health in business

Mental Health is rarely spoken about, yet is often amongst us; how do you manage that in your business?

ask better questions and get better results

Tony is a conversion strategist, author of 5 books, working with organisations and leaders to ask better questions and get better results.

He brings actionable, practical, real-life techniques that the audience can implement the day after your event and get instant results. Tony conducts LIVE SALES CALLS on stage, to the audiences dream prospects, to demonstrate techniques he teaches.

With over 25 years of success in sales working at the top level, Tony has developed his sales methodology, ‘The A.S.K Philosophy Principles’, where he helps organisations and leaders Attract the right prospects, Solve their biggest challenges and Keep them for Life. Tony has proven his methodology is applicable across every vertical, having helped organisations across 62 industries.

Tony helps Sales leaders, and Sales professionals of all levels, both B2B and B2C; working with them to increase their conversion rates, improve their morale and increase their productivity.

The outcome of this is, organisations see tangible results and numeric improvement in their customers’ average order value, increase in their bottom line and the transformation of customers into raving fans, that will recommend them for years to come.

Coffee's for Closers

In the current marketplace it’s key to always be on the top of your game: on every sales opportunity.

This book is perfectly suited for sales professionals, sales managers, sales directors and business owners that want to consistently stay one step ahead of the competition.

Mr. Niraj Kapur
Excellent sales book - highly recommended
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Coffee’s For Closers has great energy and even better advice. After 24 years in sales, I still learned a lot from Tony. My favourite chapters were on telephone selling and lead generation. Packed with common sense tips and wonderful storytelling, Tony is what more salespeople should aspire to. Highly recommended everyone buys Coffee’s For Closers.

Dear Sales Doctor

Here are 66 powerful sales tips based on actual questions asked by readers of my columns in the Evening Standard, Talk Business, Sales Initiative, The Winning Edge (The magazine for the ISMM) and The Edge (The magazine for the ILM).

The Selling Bible!!!! - GREAT
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Another great book from Tony Morris, I found this book very helpful and it really does teach you everything you need to know about selling. After reading Coffee for Closers I hit my sales target for the first time in 7 months. However Dear Sales Doctor focuses on the questions most sales people have. This is a must buy for any serious sales people out there

The Perfect Sales Call

If you ever use the telephone to make a sales call, whether it’s calling an existing customer or a prospective customer, this book is ideal for you.

It’s a workbook that has been designed in a way that assists you with each part of the sales call. It takes you through every stage of the call and illustrates with countless examples, whilst providing you with the space to write the relevant words suited to your product/ service.

Mr. C Porthcawl
Amazing a must read for anyone in sales.
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After reading this book I learnt a great deal from Tony. As a professional trainer within telephone sales I found his insights and advice a great help to develop and increase my own skill set. Well done Tony a fantastic book and a very practical improvement tool to have within sales.

The Perfect Sales Meeting

Developing a strong and mutually rewarding customer relationship depends on your ability to drive the sales process through highly relevant and purposeful meetings. In this digital age, adding value through face to face contact is more vital and valuable than ever as a way to really stand out and differentiate yourself and your business.

Great tips. A great way to prepare for your sales meeting
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As an estate agent, conveyancer, NLP coach and business owner I get asked to pitch a lot and to help others sell too. Tony's book is great reminder of how simple selling can actually be. Prepare and take all the right steps. If you wanted to, it's so concise that you could read it as a refresh before your next sales meeting. 5 stars because I'm going to buy extra copies for my team. They will get a lot from it.